COLLEGE STUDENTS REJOICE!!! Context Effects: Today as I was sitting in a lecture for my Psychology class we went over an interesting topic that sparked my interest right away when the professor explained the concept with beer. The concept I am referring to (for all you Psych majors out there) is Context Effects. In short, it is

Cities all around are packed with trendy bars that are picking up on a new, favored trend by using growlers. For anyone who is not too familiar with growlers – what they are, are large sized, glass bottles (usually covered with the bar’s brand) that can be refilled with beer from the bar of purchase